After a period of continued growth, ETH and BTC prices have recently fluctuated significantly, with the bitcoin price peaking at over $19,783 on December 17, 2017, before falling to $14,129 on December 31, 2017, and then to its current value of approximately $10,654 (according to the CoinDesk BitCoin Price Index).
Owing to sustained cryptocurrency growth in 2017, before the downward adjustment in January 2018, a number of ICOs have perceived a need to lower their token prices in a bid to stay ahead of the market. For example, SocialMedia.Market has announced plans to do just that, to attract potential new token holders and offer an upside to existing pre-ICO backers. The company has updated the hard cap for its project and set a more advantageous ETH exchange rate for Social Media Tokens (SMT). This step is also likely to increase interest in the ICO of the blockchain-based influencer marketing platform scheduled to start on February 9, 2018.
The company developed the platform to bring together opinion leaders, bloggers, advertisers, and agents, providing them with a secure tool for the promotion of products or services, eliminating pricing uncertainties and enabling them to build transparent relations. According to a recent study from Mediakix, this is a market with vast potential going forward, …
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